Immediately and clearly in 10Below's favor is the not-Times-Square location. There are obvious similarities here to the Cold Stone Creamery conglomerate, though I haven't been to one of those in years. It's all pretty simple at 10Below so far: no Gummi Bears or yogurt-covered-pretzels, though who knows what next week's flavors will bring. Toppings time! Choose from among the array of fresh fruit, drizzled-on sauces, whipped cream, a few crunchy treats, all of which is included in the $6 price. They look a little like sandwich wraps at this point.Ĥ. This takes a couple of minutes per order, and then your server places the five roll-ups he's created vertically in a cup. The pounding, scraping, shaping, more scraping, and rolling begins. Server pours over a measure of the base cream, which one young man described to me as being "kind of like English cream, kind of like vanilla, but pretty bland without the extra stuff."ģ. Server plops the mix-ins onto his specially-designed cold plate, which when turned on instantly freezes to, you guessed it, ten below zero.Ģ. Here's how your 10Below ice cream roll order goes.ġ. So the difference between the Cookies Monster, for example, and the Mo Money Mo Mangoes is just: one has an Oreo and the other some fruit. That is actually not quite as ambitious as it sounds, given that each variety consists of the same sweet liquid cream as its base, with all of the flavor provided by the mix-ins. There are eight different ice cream rolls at 10Below right now, and the plan is to change the menu each week. Like scraping ice off a car, but for hours. The staff at 10Below are remarkably enthusiastic (singing and bopping along to the likes of Carly Rae and Miley Cyrus), friendly, and patient-which is incredible given the forearm-busting labor required to make each of these rolls to order. Basically: this is not a cute, cozy place, which is fine by me, but don't show up expecting an Amorino. The heavy customer traffic takes its toll on the bare-bones space, which is hot and crowded and, because none of the ice-cream-roll-makers dare leave their posts, prone to puddles and sticky surfaces throughout. Not to mention the continuously replenished, 45-minute line that-despite the heroic efforts of the counter crew-never got any shorter in the hour or so I spent there last Saturday afternoon. Situated subterraneously at the tail end of Mott Street, this Thai-style ice cream roll shop announces itself with barely-there signage and a blank plate-glass window-there's zero visible whimsy from the outside, and it's all set back beneath a generic hair salon and a Family Dentistry outfit.Ĭlearly though, even one week in, there are plenty of people who DO know about 10Below, given the 74 reviews and 125 photos (and counting!) already on Yelp. If it weren't for the line of giddy teenagers spilling through the door, up the steps, and out onto the sidewalk, you'd probably miss 10Below altogether. But in serious FOMO fashion, that wasn’t going to stop us from trying.This week's installment of Quick Bites brings us to Chinatown for ice cream roll-ups. We’d seen that the Aussie roll-ups don’t contain enough sugar to crisp up to the extent of the US roll ups. Since the original video was made using the American version of roll ups, we were sceptical about it working with our trusty Uncle Tobys Roll-Ups. ![]() The roll-up and ice-cream trend: our verdict There’s no surprise why it went viral, because that crunch is NEXT LEVEL. ![]() It turns out that when roll-ups are exposed to cold temperatures, like ice-cream, they transform into a super crispy and satisfying treat, and pair perfectly with a gooey, smooth ice-cream filling. When TikToker shared her guilty-pleasure snack with her followers, the mass obsession with roll-up-wrapped ice-cream began. The roll up X ice-cream duo: why’s everyone so obsessed? But recently, they’ve been going viral on TikTok for a different purpose, and it includes ice-cream and an ASMR-worthy shattering crunch. Either way, we can all agree that the chewy, sticky, sweet straps are incredibly delicious. For others, well, they were a once-in-a-while treat. For many of us, roll-ups were a lunch box staple growing up.
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